The Extra Product offer is ideal for merchants looking to cross-sell to customers and increase their Average Order Value (AOV) by encouraging them to add additional items to their cart. You could recommend related or complementary products based on the items already in their cart. For example, other items by the same brand, batteries for a toy, or a case for a phone.

How to create a cross-sell offer

To create an cross-sell/Extra Product offer:

• Click "Offers" > "Create offer"

• Choose "Add extra products offer" > then click "Next: configuration"

• Complete the Offer Configuration > "Save"
• Turn Offer Active to On

After changing any of the following features, ensure to click "Save".

General configuration

• Offer Active - turn your offer on an off as needed
• Name - name your offer so you can easily identify it
• Title - this will appear at the top of your pop up and is visible to customers. Examples include " You might also like..." or "Customers who bought this also bought"

Offer trigger configuration

Configure this section to tell the app when to show your pop up.

• Trigger Type - choose to show when a customer clicks Add to cart or Checkout button
• Products - Chose from all products, specific products, collections, or tags. Use the Select Products button to select the specific products that will trigger the pop up.
• Offer Priority - Use this section when you have more than one offer. Offers with higher numbers in this field will be shown before offers with lower numbers.

Cross-sell products

Configure this section to tell the app what products to display in the pop up.

• Products - By default it is set to Smart auto-pick which automatically picks products based on Shopify's Product Recommendation API. Alternatively, you can choose all products, specific products, collections, or tags. Use the Select Products button to select the specific products that will display in the pop up.
• Max product to offer - Adjust the number of products you would like to display in your popup. There is a maximum number of 20 items that can be displayed. When choosing the number to display, consider the customer experience on desktop and mobile. Too many may have a negative affect.
• Display "Compare-at price" as original price - If enabled then product's "Compare-at price" will be displayed as the original price of the product next to the current price. Useful if you have items on sale and you'd like to show the discounted amount
• Display quantity selector - If enabled, it allows the customer to adjust the quantity of products to add to their cart.
• **Apply discount **- If enabled, then the configured discount will be applied to products in the offer.

Popup template

This section provides a preview of your popup and shows how it will be displayed on desktop and mobile.

Advanced configuration

• Text configuration - Use this section to change subtitles or button text.
• Popup display frequency - Ddd rules to limit how often a customer sees a rule or to stop showing if they have already used the offer.
• Popup actions - Configure actions to perform when your customer interacts with the cross-sell popup. For example if a customer adds a product from the offer, the cross-sell pop up can do nothing, direct them to their cart, or direct them to the checkout page.

Updated on: 27/11/2025