Increasing average order value with discount offers

Discount based upsell offers are a powerful way to increase average order value by encouraging customers to add more items to their cart.

Common use cases include:

• Offering a discount when customers add two or more products
• Promoting products with high stock levels
• Moving discontinued or end of line items

Important note about discounts

Discounts can only be applied during offer setup.

Once an offer has been saved, a discount cannot be added or changed. If you need to update the discount, you will need to create a new offer.

How to create a discount offer

Step 1: Create a new offer

1. Open Upsell Popup from your Shopify admin.
2. Navigate to Offers in the left hand menu.
3. Click Create offer.
4. Enter your offer details.

Step 2: Choose products for the discount

In the Cross sell products section:

1. Select how products should be offered, for example specific products, a collection, or smart auto-pick.
2. Choose the products you want to include in the discount.

These are the products that will receive the discount when added via the popup.

Step 3: Apply a discount

1. Enable Apply discount.
2. Enter the discount value.
3. Choose a Discount type:

• • Percentage (%)
  • Fixed amount

4. Enter a Discount message.

The discount message appears in the cart when the discount is applied.

Example: Buy one get one 50% off

To create a buy one get one style offer:

• Discount: 50
• Discount type: %
• Discount message: Buy 1 get 50% off selected items

This encourages customers to add more items while clearly communicating the benefit.

Step 4: Set popup frequency and actions

Finish setting up your offer by configuring:

• Popup display frequency to control how often customers see the offer
• Popup actions to define what happens when:
• • A product is added
  • All offer products are added
  • The popup is closed

These settings help prevent over showing offers and create a smoother customer experience.

Best practice tips

• Percentage discounts work well for encouraging multiple item purchases.
• Keep discount messages short and clear.
• Test different discount values to find the best balance between conversion and margin.
• Combine discounts with limited product selection for stronger urgency.

Updated on: 19/01/2026